Esther Jiao
Graphic Designer


Design
Branding, typography, 2D & 3D motion graphics, 3D Modeling & Renderings, illustration, UI/UX, Photo Retouching and Web Design

Software
Macintosh and PC platform, Adobe Suit includes Ai, Ps, Ae, Id, Pr, Cinema 4D, Keyshot, OC & Arnold Renderer, Figma, Procreate, Html & Css Coding, Ableton Live.

Studio
A variety of drawing and painting techniques – charcoal, oil and acrylic, photography and ceramics.






esther.rj.jiao@gmail.com





Work
Experience


12/2022-02/2025
Acquco

Created captivating Amazon digital assets (product pages, media, ads), exceeding client expectations. Collaborated with art director for innovative branding, en- suring consistency. Proficient in graphic design systems, enhancing efficiency and brand identity. Adaptable, met deadlines, skilled in motion graphics, 3D, video, boosting visibility. Crafted e-commerce designs, driving sales, and embraced feedback while managing multiple projects effectively.


06/2022-12/2022

132 Studio
Design support for design & branding projects including identity development, design applications across motion graphics, brochures, PowerPoint presentations, letterhead, business cards, motion graphics, etc.


06/2020-05/2021

SVA Laboratory Assistant
Successfully lead, manage, and design ancient Chinese visual-oriented playing cards for the client. According to the market, playing cards applied with traditional Chinese style is rare. Me and my team inspired by ancient embroider and printing style and produced two independent design solutions.


11/2018-04/2019

TCC Square Magic
Successfully lead, manage, and design ancient Chinese visual-oriented playing cards for the client. According to the market, playing cards applied with traditional Chinese style is rare. Me and my team inspired by ancient embroider and printing style and produced two independent design solutions.




2018 Summer

Fortis Advisory
Solely responsible for the design strategy and process, built up a visual identity for the company. A renewed company branding system includes logo, color palette, typography, imagery, voice, tone, and a branding guideline was designed by me




Interviews




Digital Arts Blog
Artist Interview: Esther Rou Jiao
Feb 17, 2025, online


Creative Boom
Overdose: Esther Rou Jiao’s animation shows why it sucks to hoover up your emotions
Mar 6, 2024, online


MUSE
Interview with Rou Jiao from United States,
Dec 22, 2023, online


People of Print
BLENDING PAST AND PRESENT: ROU JIAO’S INNOVATIVE JOURNEY IN PLAYING CARD DESIGN, Mar 5, 2024, online
WE AND THE COLOR
Exploring the Uncanny: The New Typeface by Esther Rou Jiao,
Feb 21, 2024, online
Team Art Insider
Critical Reflection On AI From A Designer’s Perspective,
November 30, 2023, online
ITSLIQUID
INTERVIEW: ESTHER ROU JIAO,
September 2, 2023,online
AI-Tiba9
10 Questions with Rou Jiao,
July 4, 2023, online
Shoutout LA
Meet Rou Jiao | Designer, gamer & swimmer,
Feb 6, 2023, online




Awards



2023

MUSE
PLATINUM WINNER “Overdose”

2023

IDA Design Awards
BRONZE WINNER “Collection Exhibition”

2022

INDIGO Design Award
Gold Winner “Overdose”

2022

GDUSA

American Graphic Design Award “Bag it”



Education



2020-2022

School of Visual Art, NY, USA
MFA Computer Art

2016-2020

Maryland Institute College of Art, MD, USA
BFA Graphic Design

2015-2016

Springfield College, MA, USA
Exchange Student

2014-2015

Sun Yat-Sen University, Guangzhou, China
BBA Management