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about esther
Graphic design is basically collage — but to build that collage, you need the right Lego bricks: your color palette, type choices, grid, photography style, textures… all of it counts.
These pieces aren’t just decoration — they’re how the work speaks.
This project includes a timeline, a booklet, and a website. It covers the design process from print media to screen.
The biggest challenge was how to smartly take the grid from horizontal to vertical, bonding the design together.
The stylesheet delivered an aesthetic from a typographic perspective.
EDC
About My Everyday Carry Item
In this project, I conceived of an exhibition that investigates collections. I chose “Everyday Carry” items as mine.
Design Process
The timeline tells an important sequence about my fidget spinner. I created a tornado-like shape to indicate the movement of my spinner. Also, I added gold tone in my color palette because brass is the material for the grip.
This project demonstrated to me an important experience for transforming the content from booklet to web. It’s another exercise about how the grid works for communicating divergent modules. Setting up typography for the web page is quite different from print-based design. I had to really think about how the audience reads the text and how the arrangement of images relaxes their minds at the same time.
Design Process