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about esther
Graphic design is basically collage — but to build that collage, you need the right Lego bricks: your color palette, type choices, grid, photography style, textures… all of it counts.
These pieces aren’t just decoration — they’re how the work speaks.
bag it
Bucket Hat Designer: Leanne Lin
Crossbody Bag Designer: Cole Kilbridge
Hand Bag Designer: Esther Rou Jiao
Meterial
: LDPE
Country: USA
Released: 2019
This is a real-world project based on sustainable design.
We collected a large quantity of discarded LDPE plastic bags from Glyndon Lord Baltimore Cleaners, a local dry cleaning business in Baltimore.
Our goal was to transform this waste material into something lasting and desirable.
Through a fully manual process, we created three fashion items: a handbag, a bucket hat, and a crossbody bag — all made from heat-fused and reshaped plastic bags.
I was in charge of the branding, and named the project bag it.
To encourage people to keep these items rather than treating them as disposable again, we deliberately positioned them as high-end luxury products.
Because sustainability fails when beauty is short-lived.
As a result, four core values were established for the brand:
HANDCRAFTED FASHION
SUSTAINABLE LUXURY
Design Process